Highland Brewing Company: Where Craft Meets Tradition

Welcome to the world of Highland Brewing Company, where every sip tells a story. Founded in Asheville, North Carolina, this brewing powerhouse has captured the hearts of beer enthusiasts worldwide. Whether you're a casual drinker or a hardcore craft beer aficionado, Highland Brewing Company offers something for everyone. Let's dive into their rich history, unique offerings, and what makes them stand out in the competitive craft beer scene.

When you think about craft beer, the first thing that comes to mind is quality, right? That's exactly what Highland Brewing Company delivers. They don't just make beer; they craft experiences. From their flagship ale to their experimental brews, every product is a testament to their passion and dedication to the art of brewing.

Now, before we get into the nitty-gritty, let me tell you why Highland Brewing Company deserves your attention. In an era where mass-produced beers dominate the market, this brewery stands as a beacon of authenticity. Their commitment to using local ingredients, sustainable practices, and innovative techniques has earned them a loyal following. So, whether you're here to learn more or just curious, buckle up because we're about to explore everything Highland Brewing has to offer.

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Table of Contents

• A Brief History of Highland Brewing Company
• Where It All Happens: The Asheville Location
• Their Signature Beers and Unique Brews
• Sustainability in Action
• Events and Experiences at Highland
• Behind the Scenes: Brewery Tours
• Community Engagement and Giving Back
• Awards and Recognition
• What’s Next for Highland Brewing?
• Final Thoughts

A Brief History of Highland Brewing Company

Highland Brewing Company didn't just happen overnight. It all started back in 1994 when Oscar Wong, a chemistry professor at the University of North Carolina Asheville, decided to turn his passion for brewing into a business. With a small team and a dream, they set out to create something special. Fast forward to today, and Highland Brewing is one of the most respected craft breweries in the Southeast.

From humble beginnings in a modest facility, Highland has grown exponentially. They've expanded their production capabilities, added new brews to their lineup, and even opened a second location. But through it all, they've stayed true to their roots, focusing on quality and authenticity.

And let's not forget the people behind the beer. The team at Highland Brewing Company is a tight-knit group of passionate individuals who share a common goal: to make the best beer possible. They work tirelessly to ensure that every batch meets their high standards, and it shows in the final product.

Key Milestones

• 1994: Highland Brewing Company is founded in Asheville, NC.
• 2006: The brewery moves to its current location on Biltmore Avenue.
• 2019: They open a second location in the River Arts District.

Where It All Happens: The Asheville Location

Asheville, North Carolina, is more than just a place; it's a vibe. Nestled in the heart of the Blue Ridge Mountains, this city has a reputation for being a hub of creativity and innovation. And Highland Brewing Company fits right in. Their main location on Biltmore Avenue is a must-visit for anyone who appreciates good beer and great company.

When you walk into the taproom, you're immediately greeted by the smell of fresh hops and the sound of laughter. The atmosphere is relaxed yet vibrant, with plenty of seating options for both small groups and large gatherings. And if you're feeling peckish, they've got you covered with a rotating selection of food trucks parked outside.

But it's not just about the beer. The design of the taproom itself is a nod to Highland's commitment to sustainability. Solar panels power part of the operation, and the building features energy-efficient lighting and water conservation systems. It's a place where you can enjoy a cold one while feeling good about your environmental impact.

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Why Asheville?

• Asheville's thriving craft beer scene provides a supportive community.
• The city's emphasis on sustainability aligns with Highland's values.
• Accessible to both locals and tourists, making it a popular destination.

Their Signature Beers and Unique Brews

Alright, let's talk about the star of the show: the beer. Highland Brewing Company offers a diverse range of brews that cater to every palate. From their classic flagship ales to limited-edition releases, there's something for everyone. But what makes their beer so special? Let's break it down.

First up, we've got their flagship beer, the Highland Gaelic Ale. This amber ale is a crowd favorite, known for its smooth maltiness and balanced hop profile. It's the kind of beer that pairs well with just about anything, from burgers to barbecues. Then there's the Highland Oatmeal Stout, a rich and creamy brew that's perfect for colder weather. And let's not forget the Highland Hop bursting IPA, a bold and hoppy delight that's sure to please IPA lovers.

But Highland doesn't stop at the classics. They're always experimenting with new flavors and styles, pushing the boundaries of what craft beer can be. Their seasonal releases and collaborations with other breweries keep things interesting, ensuring that there's always something new to try.

Top Picks

• Highland Gaelic Ale
• Highland Oatmeal Stout
• Highland Hop Bursting IPA

Sustainability in Action

In today's world, sustainability isn't just a buzzword; it's a necessity. Highland Brewing Company gets that, and they've made it a core part of their mission. From their production methods to their packaging choices, they're committed to reducing their environmental footprint.

One of the ways they achieve this is through their partnership with local farmers. They source as many ingredients as possible from nearby farms, reducing transportation emissions and supporting the local economy. They also have a robust composting program, turning spent grains into fertilizer that's used in local agriculture.

And let's talk about water. Brewing beer requires a lot of water, but Highland is doing their part to conserve this precious resource. They've implemented water-saving technologies in their brewing process and are constantly looking for ways to improve their efficiency.

Environmental Initiatives

• Local ingredient sourcing
• Composting program
• Water conservation efforts

Events and Experiences at Highland

Highland Brewing Company isn't just about beer; it's about creating experiences. Throughout the year, they host a variety of events that bring people together and celebrate the joy of craft beer. Whether you're a seasoned pro or a newbie, there's something for everyone.

One of their biggest events is the Highland Hops Festival, a celebration of all things beer. Held annually in the River Arts District, this festival features live music, food trucks, and, of course, plenty of beer. It's a great opportunity to sample some of Highland's latest creations and meet fellow beer lovers.

They also offer regular workshops and tastings, where you can learn more about the brewing process and develop your palate. These events are a great way to deepen your appreciation for craft beer and connect with the Highland community.

Upcoming Events

• Highland Hops Festival
• Brewing Workshops
• Tasting Sessions

Behind the Scenes: Brewery Tours

Want to see how the magic happens? Highland Brewing Company offers guided tours of their facility, giving you a behind-the-scenes look at the brewing process. Led by knowledgeable guides, these tours take you through every step, from grain to glass.

During the tour, you'll learn about the science of brewing, the history of Highland, and the people who make it all possible. You'll also get to see the state-of-the-art equipment they use and hear about their commitment to sustainability. And of course, no tour would be complete without a tasting session at the end.

These tours are a great way to gain a deeper understanding of what goes into making a great beer. Plus, it's a fun and educational experience that's perfect for groups or solo adventurers alike.

Tour Details

• Duration: Approximately 1 hour
• Inclusions: Guided tour and tasting session
• Availability: Daily, reservations recommended

Community Engagement and Giving Back

Highland Brewing Company isn't just about making beer; it's about making a difference. They're deeply committed to giving back to the community that has supported them for so many years. Through various initiatives and partnerships, they're making a positive impact both locally and globally.

One of their flagship programs is the Highland Gives Back initiative, where they partner with local nonprofits to support causes they care about. They've worked with organizations focused on environmental conservation, education, and social justice, among others. It's a way for them to use their platform for good and inspire others to do the same.

They also encourage their employees to volunteer their time and talents to worthy causes. This fosters a culture of giving within the company and strengthens their ties to the community.

Community Initiatives

• Highland Gives Back program
• Employee volunteer opportunities
• Partnerships with local nonprofits

Awards and Recognition

Hard work pays off, and Highland Brewing Company has received numerous awards and accolades over the years. These recognitions are a testament to their dedication to quality and innovation. Let's take a look at some of their most notable achievements.

In 2020, Highland Gaelic Ale was named one of the top amber ales in the country by CraftBeer.com. This prestigious award highlights their commitment to creating exceptional beer. They've also been recognized for their sustainability efforts, receiving awards from organizations like the Brewers Association.

But awards aren't the only measure of success. The real reward comes from the loyalty and love of their customers, who continue to support them year after year.

Notable Awards

• CraftBeer.com Top Amber Ale
• Brewers Association Sustainability Award
• Local Business of the Year

What’s Next for Highland Brewing?

The future looks bright for Highland Brewing Company. With new innovations in the pipeline and exciting collaborations on the horizon, they're poised to continue their growth and success. But what does that mean for their fans?

Expect to see more limited-edition releases and experimental brews as they push the boundaries of what craft beer can be. They're also expanding their sustainability initiatives, aiming to become even more environmentally friendly in the years to come.

And of course, they'll continue to engage with their community, both locally and globally. Whether it's through new events, partnerships, or volunteer opportunities, Highland is committed to making a positive impact wherever they go.

Final Thoughts

Highland Brewing Company is more than just a brewery; it's a movement. They've built a loyal following by staying true to their values and delivering exceptional beer. From their rich history to their commitment to sustainability, every aspect of their operation reflects their passion and dedication.

So, the next time you're in Asheville, make sure to stop by and experience the magic for yourself. And if you're not in the area, keep an eye out for Highland beers at your local store. Because at the end of the day, it's all about enjoying a great beer with great company.

Got something to say? Drop a comment below and let us know your thoughts on Highland Brewing Company. And don't forget to share this article with your beer-loving friends. Cheers to craft beer and the people who make it possible!